MidiCi The Neapolitan Pizza Company is a fast-fine pizza franchise that brings friends together. We opened our first restaurant to great fanfare in the San Fernando Valley in 2015; we plan to open 50 by the end of 2016, and we aim to open 1,000 locations within 10 years. Why are we confident? Because people love pizza, they love personalization, and they love quality. But even more than that, they love spending time with one another.
We’ve created an entirely new segment — fast fine dining — that marries the best of fast-fine with highly polished and experiential fine dining. It’s something that doesn’t easily fit into established boxes — something new, and something making waves in the franchise industry.
MidiCi franchise is designed to bring friends together. We have created a sleek, social space where guests can gather with friends or sidle up to the counter to meet new ones. We believe that people are the best thing that can happen to anyone, and we built our business model and our dining concept to help people connect with each other.
The pizza franchise is led by the same team that quickly turned Menchie’s Frozen Yogurt into the world’s largest self-serve frozen yogurt franchise, and they expect to duplicate or exceed that success with MidiCi The Neapolitan Pizza Company.
According to the global foodservice research group CHD Expert, Americans spend $46 billion a year on away-from-home pizza. On average, we eat 23 pounds of pizza every year, and 93% of Americans eat pizza at least once a month.
The demand is huge — and growing. While delivery pizza franchise sales continue to grow slowly, fast-fine pizza franchises have emerged in recent years and exploded in popularity. To quote Franchise Chatter, “a band of startups has been racing to become what some have called ‘the Chipotle of pizza.’”
The build-your-own pizza concept has become popular because it offers a compelling deal for guests and for business owners. Guests get to order a pizza that is just for them, so there’s no need to negotiate over toppings. The pizzas are the perfect size for one person (though you may have leftovers), and half the fun is coming with a friend and swapping at least one slice to try different flavor combinations! Business owners relish the opportunity to own a fun business where it’s possible to earn more revenue per diner — four people who might split a $20 pizza at another chain will each buy a $9 pizza at MidiCi The Neapolitan Pizza Company. MidiCi The Neapolitan Pizza Company also has incredible desserts and a selection of specialty coffees, which add even more to the guest experience and the revenue potential of each guest.
The startup costs for a MidiCi The Neapolitan Pizza Company range from $502,000 to $561,000, and you should have liquid assets of $250,000 and a net worth of $750,000 to get started.
The joy of our pizza franchiseThe MidiCi franchise executive team is no stranger to competition. We are an experienced franchisor and have already risen to the top of another highly competitive food category: self-serve frozen yogurt. When we started Menchie’s, several competitors already had 50 locations or more open. We quickly outran them and turned Menchie’s into the largest self-serve frozen yogurt brand — with plans to double in size over the next five years. In a crowded space, there is always room for an operationally excellent brand to disrupt the status quo.
We know how to grasp a growing and competitive segment and create a guest experience that sets a brand apart. Menchie’s isn’t really a frozen yogurt brand — at Menchie’s, we make people smile. MidiCi The Neapolitan Pizza Company isn’t just a pizza franchise — we bring friends together and help them relax and enjoy time together.
“We chose pizza for the same reason our guests choose pizza — it’s delicious, and it’s a taste that people connect with good times and get-togethers,” says MidiCi The Neapolitan Pizza Company CEO Amit Kleinberger. “When you walk into MidiCi The Neapolitan Pizza Company, you are greeted by a sea of faces. Every seat is positioned so you’re not looking at the back of someone’s head — you are looking into smiling faces. When you sit at a table or at the counter, you are surrounded by friends, and you can enjoy a view of the fire in our 1000 degree oven. We have created a warm gathering place for friends and families, and we look forward to introducing it throughout the United States.”
Our experience and our success growing the Menchie’s brand also means that while MidiCi The Neapolitan Pizza Company is relatively new, franchisees are backed by a huge support team — the same 100-person+ team that grew Menchie’s. Fast-fine pizza is competitive and popular with guests, and MidiCi franchise owners benefit from the experience of a franchisor who knows how to help franchisees get off the ground quickly and take advantage of the opportunity to define fast-fine pizza in their markets.