Capital Tacos to Make Official Colorado Debut with New 3-Unit Franchise Signing

Father-Daughter Team Bringing Premier Tex-Mex Brand to Denver Community

Capital Tacos, the corner taco shop turned nationally-awarded Tex-Mex restaurant franchise, is preparing to embark on the brand's first franchise endeavor made outside the Southeast. The announcement comes after father-daughter duo Jason and Marilyn Scoby finalized a multi-unit development agreement to bring 3 new Capital Tacos restaurants to the Boulder area starting in early 2023.

Jason Scoby, a Navy veteran with experience in industrial plant operations and management, came across the opportunity to invest in the Capital Tacos franchise. It appealed to him as the perfect blend of his business background and his daughter's extensive culinary training and experience.

"Marilyn and I share a deep passion for food, as well as the desire to build something together that's our own," Jason said. "We went on a national search for a restaurant concept dedicated to true innovation and serving uniquely delicious food. That's when we found Capital Tacos, a brand defined by a mission to deliver the most flavorful Tex-Mex out there – a flavor that's truly been lacking here in Colorado for quite some time – and has the track record, guest recognition and awards to back it up."

Marilyn Scoby has been in the restaurant industry since she was a teenager, working every available role from dishwasher, host, cook and most recently Executive Sous Chef for a number of area restaurants. After years spent dreaming of one day owning her own restaurant, she's thrilled to have finally accomplished just that, and is eager to work alongside her dad, who, along with her grandpa, has been a driving influence behind her love for cooking since day one.

"I probably didn't notice it when I was younger, but food has always been big in my family. So, it shouldn't be surprising that it's become the focal point of my career," Marilyn said. "After having had the chance to meet with other franchisees and taste our way through the Capital Tacos menu, the food really speaks for itself. I can't wait to learn the recipes and show my family – and Colorado – all we can bring to the table."

In eyeing the area just north of Denver, all three restaurants are anticipated to take location near the Boulder and Longmont communities. This latest deal comes less than a year after Capital Tacos announced plans to take the franchise into new markets across 9 designated states in the Southeast.

"With our Tampa-based roots, our primary franchising focus has been to build out our presence in neighboring territories and states in the Southeast during these early months," said Josh Luger, Co-Founder of Capital Tacos. "However, we've purposely made our offering available across the country. Our brand is nationally-ranked and very well-suited to travel, and we'll always get behind the right franchise partners whose qualifications, background, and values match those that the brand is looking for, wherever their market may be. The Scobys – and Colorado – fit the bill perfectly."

For more information on Capital Tacos franchise opportunities, please visit 

About Capital Tacos

Capital Tacos is a nationally-ranked, fast-casual Tex-Mex restaurant franchise founded in Tampa, Florida, that has expanded to four additional markets in the Southeast so far this year. They've been named one of America's Top 40 Hottest Fast Casual Brands and one of the 11 Taco Chains Disrupting Fast Casual Sector by QSR Magazine, a top 3 taco in the country by Business Insider/Foursquare, and the top taco restaurant in Tampa / St. Petersburg by Yelp, amongst a variety of other awards. The emerging franchise brand is known for its scratch-made, innovative, and unmatched Tex-Mex flavors, pushing the boundaries of quality and creativity that the sector has become known to provide. With more than 80 units active or in development, they are currently seeking qualified candidates to help further expand the franchise to select markets across the Southeast and the country more generally.

Recent Updates

Handel's Ice Cream L...

Premium ice cream brand hosts fundraiser in Long Beach, CA on Nov. 8 As part of its longstanding commitment to honoring and supporting veterans, Handel's Homemade Ice Cream in Long Beach and Downey, California, is proud to continue its annual fun...

Read More

Capital Tacos to Dee...

 Casual Tex-Mex Franchise Continues Its Planned Expansion Across Florida Shortly after announcing its aggressive five-market expansion plan, Capital Tacos, a nationally-awarded casual Tex-Mex restaurant chain, is making good on its promise to est...

Read More

How DevotionDresses ...

Curating an Unforgettable Custom-Fit Bridal Experience, DevotionDresses Connects Brides to Thousands of Premium Wedding Dresses at a Fraction of the Retail Price Over the past few years it is no secret that the bridal industry has suffered immense...

Read More

Museum of Illusions®...

Lease agreement finalized for future San Diego museum to open mid-next year Museum of Illusions®, a global leader in "edutainment" and the biggest chain of private museums worldwide, announced today the global brand's plans to open a new museum in...

Read More

Etrust Partner 7900 East Union Ave Suite 1100
Denver, Colorado 80237